Fasttechno Co., Ltd. is considered to be a “Smart SME” in the processed wood, furniture and home décor business. The owner of the Fasttect brand, together with new-generation executives to help fine-tune business strategy, has successfully expanded the business by adopting technologies to develop an e-commerce platform. The company has enlarged its distribution area to cover the whole country by focusing on digital marketing through a group of influencers that meet the needs of target groups. The company’s organizational structure has also been adapted to allow for more flexible management, emphasizing cross-functional operations, exchange of practices and development of various digital skills. The new strategies enable the company to survive and thrive in the fast-changing digital era.